7SYSTEMS Sends Athletes to London 2012

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March 20th, 2012, TORONTO, ON: 7SYSTEMS, the endurance sports supplement chosen by Olympians and recreational athletes all over Canada, is pleased to announce of number of their athletes will be participating in the 2012 Olympic Games.

“We’re very excited about the number of 7SYSTEMS athletes that will be competing at the upcoming games. London 2012 is going to be a great event for Canada and for many of our athletes,” said Jasper Blake, 7SYSTEMS founder and Pro Ironman™ Triathlete. “We work with many of the top-ranked athletes in the country to ensure their nutritional requirements are being met. And, considering we don’t pay our athletes to endorse us, we must be doing a good job! All of our athletes consider 7SYSTEMS an important part of their training regimen and we’re just happy to do our part for this Olympic year and many more to come!”

The following 7SYSTEMS’ athletes have already met the Canadian Olympic standard in their sport:

Reid Coolsaet has been running cross-country ever since the sixth grade and hasn’t missed a single season.  He is the 2005 national champion in the 5000m and participated at both the 2006 Commonwealth Games and 2006 IAAF World Cross Country Championships. Coolsaet just ran 2:11:23, the fastest time ever run by a Canadian on Canadian soil, at the 2011 Scotiabank Toronto Marathon. This time is 6 seconds faster than the Canadian Olympic marathon standard.

Simon Whitfield, a self-proclaimed family man, has won 12 national championships, 14 world cup victories, and, Olympic Gold in 2000 at the Sydney Olympic Games and perhaps most significantly, Olympic Silver 2008 at the Beijing Olympic Games, in a race where he was counted out by everyone but himself.  Whitfield recognizes that with results come responsibilities, and takes very seriously his role as triathlon’s ambassador to Canada and a Canadian ambassador to the world. He supports numerous charities and loves few things as much as visiting schools to speak to children about finding their own passions and setting goals. 2012 will mark Simon’s fourth appearance at the Olympic Games.

Paula Findlay’s official entrance onto the world triathlon stage came last season on the 2012 Olympic course at the historic Hyde Park in London, England. She became the first Canadian triathlete to win a World Championship Series event and then matched that performance she hopped onto the top step of the podium at the next race in Kitzbuhel, Austria. Paula is quickly emerging into one of Canada’s potential stars for the 2012 Olympic Summer Games.

Malcolm Howard is a Member of the Canadian Rowing Team and has a seat in the Canadian men’s eight. They won Olympic Gold at the 2008 Olympic Games in Beijing and have qualified to represent Canada in London 2012. Malcolm has many World Cup medals and was a member of the crew that won the World Championships in 2007.

For athlete updates, information on their training and research notes please visit: www.7SYSTEMS.ca

The following athletes are currently still competing for a spot on the 2012 team:

Annamay Pierse

A member of Canada’s national swim team and the current world record holder for the women’s 200m breaststroke. Annamay was a member of the 2008 Canadian Olympic team in Beijing and is currently preparing for London in 2012.

Adam Van Koueverden www.vankayak.com
Multiple Olympic Medallist, World Champion Kayaker

Lauren Groves-Campbell www.laurengroves.com, Lauren Groves blogspot
2008 Beijing Olympian Triathlete

About 7SYSTEMS
7SYSTEMS endurance sport supplement contains over 60 key ingredients to help athletes recover faster and stay healthy. Tested by high performance athletes, 7SYSTEMS endurance sport supplement is being credited by many athletes as a factor in their success.

Developed by athletes for athletes, 7SYSTEMS contributes to basic body health and supports the body’s critical systems. 7SYSTEMS is more complete, more capable and available in more convenient daily supplement pouches.

7SYSTEMS endurance sports supplement is manufactured by Douglas Laboratories, a well known and respected company that meets or exceeds Health Canada’s Good Manufacturing Practices in its operations and is one of only a few ISO certified nutritional supplement manufacturers in North America. Douglas Labs does not handle any of the raw compounds on the WADA banned substance list.

In a comparative study, 7SYSTEMS manufacturer ranked 9.4 on a 10 point effectiveness scale, one of only a few supplements that scored over the 8.0 ‘excellent’ rating.  The effectiveness score considers factors like:  potency, bio-availability, potency, composition and synergistic effect. Most store bought brands that athletes typically buy scored 4.0 or less.”