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eGames are here!

Think of the x-games but make the E stand for both “Endurance”, “Everyone” and “Excitement”. That’s the vision creators Graham Fraser and Simon Whitfield have for this new multisport concept!

eGames had their pilot on June 15 up in Barrie, Ontario.  With Subaru, Sportsnet and a host of other major sponsors already taking an active role this year, you can assume they are excited to see this become the next evolution of multi-sport!

What makes it so special?  It all takes place in the heart of Barrie, Ontario where the shores of Lake Simcoe lap against the mile long beach and the stores, restaurants and fitness clubs overlooking Kempenfelt Bay crowd along the town’s main street.  It’s an idealic setting for sports.  Could it become the next Penticton, Lake Placid or Mt Tremblant?  Very possibly…

At the heart of it all is an 800m loop that swings by the lake, up to main street and then sweeps back down to the lake.  At the centre of it all sits a grassy park and people line the entire course cheering friends and family on.  At no point do you feel your mind floating away…if you’re not paying attention to the corners, you’re enjoying the excitement that comes from the cheering crowds.

The events have also been designed to be spectator friendly and accessible to everyone.  This year’s pilot started with a 2 miler followed by a 2 loop high School running race.  Then came the 45 minute bike criterium, a 1 loop kids run (with Simon of course) and finally a new triathlon format called F1.  The F1 is a Simon Whitfield favourite with non-stop action beginning with a 400m swim, then a 5km bike (6 loops), a quick transition to a 2.5km run (3 loops), then back on the bike for another 6 loops before a final 3 loop run.

Everyone can choose to do 1, a few, or all of the events.  For those trying to conquer multiple events, getting your nutrition right is key!  I used Klean Athlete Electrolyte pills as well as theirD-rhibose Endurance tablets to keep me going along with a banana and a sandwich.  It was enough to get me through the 3 events I did but I will probably take a gel with me on the F1 triathlon next year.

Speaking of next year, Graham and Simon are stoked about adding a few extra multisport events and stretching it out over more than just an afternoon.  They want to create a true all-family feel to this eGames festival!  I’m signing up for sure with my family because unlike so many other events, ‘Everyone’ really does get to participate at the eGames.

I’ve got to hand it to Graham and Simon for bringing something new to the world of endurance, multi-sport events in Canada…in fact I think it’s a game-changer!


Peanut butter coconut oatmeal cookies

7SYSTEMS DO MORE team member Louis Therien is a huge peanut butter freak and even more of a cookie freak!

These cookies are amazing and also healthy…….well, for cookies!


  • 2/3 cup canola oil
  • 1/2 cup natural peanut butter
  • 1/4 cup sugar
  • 3/4 cup brown sugar
  • 2 eggs
  • 1 tsp vanilla
  • 1/4 cup ground coconut
  • 3 cups oats
  • 1 1/4 cups whole wheat flour
  • 1 tsp baking powder
  • 1/2 tsp baking soda



  1. Preheat oven to 375F.
  2. Beat together oil and peanut butter then beat in eggs, sugar and vanilla. Stir in coconut.
  3. In a separate bowl mix together oats, flour, powder and soda.
  4. Stir into peanut butter mixture but do not over mix.
  5. Drop onto a baking sheet in 1 1/2 tablespoons round.
  6. Gently press to flatten and bake for 10-12 minutes or until lightly browned.


WARNING: If you have a peanut allergy please don’t be an idiot and make these!



Based on the unprecedented success of the 2010 7SYSTEMS team, the entire team is returning to compete again in 2011.  As well, there are three new additions to the team that are remarkable individuals committed to DOING MORE and doing it better.


Plus Paula Findlay: Paula Findlay is young triathlete with an impressive list of accomplishments. This year alone she has won three World championship series races consecutively, one each in Sydney, Kitzbuhel and Madrid and took a third at the Mooloolaba World Cup.  Read more about Paula.

Annamay Pierse: Annamay is a member of Canada’s national swim team and the current world record holder for the women’s 200m breaststroke.  Annamay was a member of the 2008 Canadian Olympic team in Beijing and is currently preparing for London in 2012.

Max Plaxton: Perhaps one of  Canada’s top male mountain biker and is a London 2012 hopeful.  Max is a professional mountain biker, five-time National Champion and two-time World Champion in the relay event. He currently is one of four team members in USA factory team Specialized/Sho-air which is a professional cross-country mountain bike team.  This year he has won the Canadian National Championships and is the US Pro Cross-Country Tour overall champion with 3 wins. Read his full profile.

Reid Coolsaet: He’s been running cross-country ever since the sixth grade and hasn’t missed a single season.
Reid is a 7-time 5000m Canadian Champion and also credits the 10 000m,  marathon and cross-country running titles to his name.  He has participated at the 2006 Commonwealth Games, 4 IAAF World Cross Country Championships and 2 World Track & Field Championships.   Coolsaet just ran 2:11:23, the fastest time ever run by a Canadian on Canadian soil, at the 2010 Scotiabank Toronto Marathon. This time is 6 seconds faster than the Canadian Olympic marathon standard.


Jasper Blake Professional Triathlete, Ironman Champion

Mike Neill Professional Triathlete, Owner/Head coach Human Powered Racing

Simon Whitfield Multiple Olympic Medalist Triathlete

Adam Van Koueverden Multiple Olympic Medalist, World Champion Kayaker

Lauren Groves-Campbell Lauren Groves blogspot: 2008 Beijing Olympian Triathlete

Adam Campbell Adam Campbell Blogspot: Top Canadian Runner

Ray Zahab Ultra distance running legend

Malcolm Howard World champion, Olympic Champion Rower

Kyle Jones Canadian Short Course Triathlon Team

Erinne Willock Profile for Erinne Willock: Professional Road Cyclist, 2008 Beijing Olympian

Megan Brown Profile of Megan Brown: Top Canadian Runner

7SYSTEMS works with individuals not only as company ambassadors but as athletes who are committed to using the product and sharing the benefits with others. Last year there were hundreds of applicants and the team was picked on the basis of podium finishes, amazing athletic feats and strength of character.

Linnea Humphrey Scores at Florida Ironman

Here is the latest news from “Linnea Racing”…

“I competed in Ironman Florida on Nov 6th and had a spectacular race for me.  I finished in 9:58:09, swim of :59, bike of 5:19 (ok, that wasn’t so great), and a run of….. get this… 3:29!!!
I was second amateur woman, 10th woman overall, and 2nd in my Age Group (who would have guessed that the two fastest amateur women would both be 40-44 argh!  We were also the only amateur women to go under 10hrs).  My run time was also the 3rd fastest female amateur split.
I have to tell you that Glenn was sick for two weeks before the race, and I was with him when he was most contagious…and while I didn’t feel totally awesome the few days leading up to the race, I never got sick and by Thursday I felt fine (so I think was like a factor of taper fatigue).
Anyway, in part 7SYSTEMS is to thank for getting me to the line healthy, uninjured and ready to go.”