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eGames are here!

Think of the x-games but make the E stand for both “Endurance”, “Everyone” and “Excitement”. That’s the vision creators Graham Fraser and Simon Whitfield have for this new multisport concept!

eGames had their pilot on June 15 up in Barrie, Ontario.  With Subaru, Sportsnet and a host of other major sponsors already taking an active role this year, you can assume they are excited to see this become the next evolution of multi-sport!

What makes it so special?  It all takes place in the heart of Barrie, Ontario where the shores of Lake Simcoe lap against the mile long beach and the stores, restaurants and fitness clubs overlooking Kempenfelt Bay crowd along the town’s main street.  It’s an idealic setting for sports.  Could it become the next Penticton, Lake Placid or Mt Tremblant?  Very possibly…

At the heart of it all is an 800m loop that swings by the lake, up to main street and then sweeps back down to the lake.  At the centre of it all sits a grassy park and people line the entire course cheering friends and family on.  At no point do you feel your mind floating away…if you’re not paying attention to the corners, you’re enjoying the excitement that comes from the cheering crowds.

The events have also been designed to be spectator friendly and accessible to everyone.  This year’s pilot started with a 2 miler followed by a 2 loop high School running race.  Then came the 45 minute bike criterium, a 1 loop kids run (with Simon of course) and finally a new triathlon format called F1.  The F1 is a Simon Whitfield favourite with non-stop action beginning with a 400m swim, then a 5km bike (6 loops), a quick transition to a 2.5km run (3 loops), then back on the bike for another 6 loops before a final 3 loop run.

Everyone can choose to do 1, a few, or all of the events.  For those trying to conquer multiple events, getting your nutrition right is key!  I used Klean Athlete Electrolyte pills as well as theirD-rhibose Endurance tablets to keep me going along with a banana and a sandwich.  It was enough to get me through the 3 events I did but I will probably take a gel with me on the F1 triathlon next year.

Speaking of next year, Graham and Simon are stoked about adding a few extra multisport events and stretching it out over more than just an afternoon.  They want to create a true all-family feel to this eGames festival!  I’m signing up for sure with my family because unlike so many other events, ‘Everyone’ really does get to participate at the eGames.

I’ve got to hand it to Graham and Simon for bringing something new to the world of endurance, multi-sport events in Canada…in fact I think it’s a game-changer!


Incredible Medal Success in London 2012


Of the ten 7SYSTEMS athletes who competed in the London Olympics, an incredible 30% medaled. 

We are so proud to have helped them to the podium with 7SYSTEMS endurance sports supplement.  They are:

  • Silver: Adam van Koeverden
  • Bronze: Gillian Carleton
  • Silver: Malcolm Howard



There were lots of stories, pain, tears, joy and victory for all of the athletes.  They all have stories to share and are such great examples of people who have a passion to DO MORE.  Thanks to all of them for being such an inspiration regardless of the outcome you achieved. 

Follow the full story of the athletes at 

10 Canadian Olympic Team athletes DO MORE in London with 7SYSTEMS

7SYSTEMS, the endurance sports supplementchosen by Olympians and recreational athletes all over Canada, is pleased to announce 10 of their athletes will be participating in the 2012 Olympic Games. These athletes are not paid for their endorsement of 7SYTEMS but have been chosen by the company.

“7SYSTEMS is extremely proud to be supporting 10 athletes on their way to the 2012 London Olympic Games,’ said Jasper Blake, founder of 7SYSTEMS and Ironman Champion. “Created by world-class athletes, for world-class athletes, 7SYSTEMS was developed to ensure athletes’ nutritional requirements are being met during training and recovery.  Never has that been as important as the lead-up to the 2012 Olympic Games.”

The 2012 7SYSTEMS Team:

  1. Gillian Carleton, first-time Olympian, Track Cycling
  2. Reid Coolsaet, first-time Olympian, Marathon
  3. Paula Findlay, first-time Olympian, Triathlon
  4. Eric Gillis, first-time Olympian, Marathon
  5. Malcolm Howard, gold medallist (2008), Rowing
  6. Kyle Jones, first-time Olympian, Triathlon
  7. Max Plaxton, first-time Olympian, Mountain Biking
  8. Adam Van Koeverden, gold, silver, bronze medallist (2004, 2008, 2004) Kayaking
  9. Simon Whitfield, gold and silver medallist (2000, 2008), Triathlon
  10. Dylan Wykes, first-time Olympian, Marathon

For athlete updates, information on their training and research notes please friend us on Facebook at:!/DoMoreWith7systems

Simon Whitfield- World Class Triathlete, Olympian, Father

whitfield-podium3“Three Olympic Games, dozens of ITU races, a new baby and let’s face it, I’m not getting any younger…. but the competition is.  As an athlete I need to ensure that my body is in peak form for all of my races.  And, as a dad, I need to make sure that I have the energy to train as hard as before and still have energy to play with my daughter.  7SYSTEMS endurance sports supplement is the perfect supplement for my new life.  I am a pro at preparing for races but preparing for fatherhood was a whole other thing.  With 7SYSTEMS I’m ready for a couple of sleepless nights, hours at the playground and an intense 2012 training program!”

Simon has been a world-class athlete for over ten years. He is a three-time Olympian and has won both Gold and Silver medals for Canada.

Try it now


7SYSTEMS, the endurance sport supplement chosen by Olympians and recreational athletes all over Canada, has named ten athletes to their 2010 PRO TEAM. The team was chosen from among Canada’s top athletes. With hundreds of applicants, the team was picked on the basis of podium finishes, amazing athletic feats and strength of character.



  • Jasper Blake: Triathlon – Ironman™
  • Megan Brown: Running – Cross Country / Track and Field
  • Adam Campbell: Running – Marathon
  • Lauren Groves: Triathlon – Olympic Distance
  • Malcolm Howard: Rowing
  • Kyle Jones: Triathlon – Olympic Distance
  • Mike Neill: Triathlon – Ironman™
  • Adam Van Koeverden: Canoe / Kayak
  • Simon Whitfield: Triathlon – Olympic Distance
  • Erinne Willock: Cycling – Road
  • Ray Zahab: Running – Ultra marathons, expeditions

    Try it now